TikTok/ Reels Content Creator & Marketing Assistant (Working Student)

Starting Date

From July/August





Employment Type

Working Student (20 hours per week)


Who are we?

We are Vinokilo.

We are a growing team on a mission to make secondhand fashion more desirable than new, fast fashion. Why? Because we believe fashion should be stylish and sustainable.

We are based in Bodenheim, a beautiful town in the middle of wine country, 12 km south of downtown Mainz on the edge of the Frankfurt Rhine-Main Region. Our proximity to the airport and our central European location makes us open to the world. As Content Creator for TikTok and Instagram Reels, you would be an integral part of the Vinokilo family and have a direct influence on the people Vinokilo reaches and the message we send.


The impact you will have at Vinokilo:

As content creator & marketing assistant for Vinokilo‘s TikTok and Instagram Reel channels, you would be an essential part of the social media team. You would help spread brand awareness of Vinokilo, as well as boost sales for e-commerce and be responsible for event marketing. Your success will be measured mainly by the growth of our Instagram page (increasing story views, conversions and community engagement), but also by more qualitative factors such as consistency and quality of content. You would responsible for the video content created and promoted on these channels, charged with using the organic power of social media to grow @Vinokilo into the biggest second hand/ vintage fashion Instagram account.

One step at a time, you'll help our mission to make secondhand fashion readily available and help build the biggest secondhand fashion company in the world. This may seem like a wild statement, but it's more realistic with you on board because:

  • You will be creating, editing, scheduling, and relevant content for TikTok and Instagram Reels
  • You will be taking care of the community management on TikTok + supporting the community management on Instagram
  • You will be responsible for reporting the KPIs on a weekly basis


You’ll love this role because:

  • You’ll be playing a leading role in the fight against fast fashion.
  • You are passionate about sustainability and secondhand fashion. 
  • Your work will be meaningful, challenging, and will have a tangible impact on the future of Vinokilo. 
  • You value long term profitability and sustainability over short term gains. 
  • There is plenty of room for growth, for the company and the role.
  • You enjoy taking responsibility and calculated risks.

What you need to have:

  • Be enrolled in university
  • Prior experience in TikTok is needed, worked either for a company or a personal account (please include some video footage you have worked on in your application)
  • Good eye for design
  • Video editing skills
  • Fluent English
  • Strong analytical skills and a results-driven mindset
  • Willingness to travel
  • An independent and reliable way of working, even on tight deadlines
  • Strong communication skills
  • Flexibility
  • Team-spirit

NB: We know lots of people, especially women and other minorities, do not apply for roles unless they hit all the requirements listed in Job Descriptions— these are normally wish lists. We’ve tried to simplify this list into what we actually NEED you to have and what would be nice. Either way, if you feel this is your perfect role, we want to hear from you.


What we bring to the table:

Vinokilo offers the opportunity to work with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:

  • Learning and Growth: We focus on the growth of each individual and support internal workshops with guest speakers, external workshops and programs to improve our employees’ qualifications and enhance their journey with us.
  • Wellbeing: We always have a basket of healthy fruits and snacks in the office. We like to outsource our meetings and, whenever possible, enrich them with a balanced breakfast. Our smoothie maker is ready for you to get your daily dose of vitamins.
    The train station is approx. a 5-minute walk away. If you have a car, you can also benefit from our free parking spaces.
  • Generous time off: 25 vacation days + public holidays. Furthermore, it is important to us to enable each employee to have the opportunity to participate in important holidays within the framework of his or her beliefs or convictions. 
  • Work-Life Balance: We offer flexible working (based on your team) and our office is dog-friendly!
  • Sustainability: Need new clothes? Profit from our vintage stock with your staff discount.
    You can also prepare your lunch in our kitchen, so you don't have to resort to takeaway/fast food.
    We offer a shared wardrobe for our employees, where you can drop off clothes you don't want anymore and pick up items from others.
  • Fun: We love to celebrate our successes at Vinokilo. We have amazing winter and summer parties and also host internal employee socials such as quiz night, games night, movie nights and more.

 Vinokilo is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Curious? This is your chance! 

Please send us a cover letter, video, or any other medium explaining why you want to join us, highlighting relevant experience, information and, most importantly, answering the following questions: 


  1. What makes you the perfect member of Vinokilo's team? 
  2. What inspires you in this department/section?
  3. What makes you jump out of bed in the morning and why?
  4. What makes you want to hide under your blanket in the morning and why?


Send everything to careers@vinokilo.com. We are looking forward to hearing from you!